Bertie Bulb, Recolight
One of our illustration projects last year was for Recolight, one of our longest-standing and favourite clients. We came up with an idea for them of an 'avatar', which could represent their older mascot character in advertising and in social media. Bertie Bulb!
Recolight are the UK's largest lamp recycler for long-life CFLs and GDLs. Their consumer avatar/mascot is called Bertie Bulb, and we decided to create an illustrated version of him for advertising. Our illustrator Tom fleshed out the sketches first of all to present to the client, which they loved, and we moved it on to the final vector stages.
The final design features Bertie emerging from within Recolight's device mark and familiar branding, with the recycling message. The illustration was used extensively throughout the consumer website and in numerous collateral projects. There is potential for this avatar to be advanced in to animated projects in the future, and we have various projects planned to help promote consumer lamp recycling with Bertie this year.